Loading...

Course Description

Whether you are new to digital or looking for a refresher on what 2.0 Strategies are driving results in today’s ever-changing digital ecosystem. In this course, Alec Newcomb covers how to build a winning digital strategy, this two ½ day class will provide you with the frameworks and tools to master an ongoing digital strategy.

This course will enable you to:

  • Have a Modern Digital Strategy for:
    • B2B Companies
    • B2C Companies
    • Non Profits
  • Develop the skills to build a winning digital marketing strategy that aligns with your business goals
  • Build a repeatable Framework for:
    • Market Sizing
    • Digital competitive Intelligence
    • How to avoid digital disruption
    • Data Management
    • Privacy
    • Multi Channel Sales & Marketing
  • Introduction to the strengths and weaknesses of the major digital ecosystems:
    • Google
    • Amazon
    • Facebook
    • Apple
    • Others: Twitter, TicToc, Reddit, Quora, LinkedIn, and Major Email/Messaging systems
  • Tip on the development of a Digital first culture
  • The small bite Testing strategy to win buy in
  • A repeatable set of process that you can take back to your organization and make an immediate impact on the business
  • Strategies to scale your digital lead Channels (Email, Voice, Media, Social, SEO, and Inbound)
  • Frameworks for managing 1st party data into your CRM or data warehouse
  • How to explain this all to your board, CFO, or CEO
  • Advanced Tool, Tips, and case studies from the top 2% practitioners in modern Sales & Marketing across a host of industries and verticals

No prior knowledge of Google, Amazon, Facebook systems or digital experience is needed.

Alec has helped thousands of companies achieve digital success by having a clear and repeatable digital strategy. Save months of your time and join us for this course spread over two days, in two easy to digest three-hour online sessions, which enable you to make an immediate impact on your organization’s success.

 

Applies Towards the Following Certificates

Loading...

Thank you for your interest. This course is not open for enrollment at the present time.

Please use the “Request Information” button to be placed on an email list for future communication.

Required fields are indicated by .