PDT-BusPC-04 - The Business of Coaching: Get the Results You Want!

Course Description

This program uses a hybrid format where participants can join in the classroom at Portsmouth or online via Zoom.

According to the Bureau of Labor Statistics, Americans are increasingly turning to self-employment rather than waiting for employers to start hiring. As of January 2011, there were 14 million self-employed workers compared to 9 million a year earlier. This highly interactive workshop for both internal and external coaches will cover the essentials you will need to consider when you are launching or building your coaching practice.

Topics will include:

• defining and marketing your services in ways that will attract the clients you want
• developing ethical markers that will keep your practice on course
• setting up a coaching practice primed for financial success, if external, or for Visible Value Added (VVA), if internal.

You'll also discuss the sales process and contracting to provide your services and practical operating tips. You'll emerge with a focused road map for developing a customized business plan. The instructor will also share insights and practical advice on the business side of coaching, whether your interest is a stand-alone coaching business or providing coaching services as a value-added benefit within your organization.