PDT-BusMK-13 - How to Effectively use PPC with Your Inbound Marketing Strategy

Course Description

2018 UNH Digital Marketing Conference Pre-Conference Workshop!

Pay-per-click (PPC) advertising and inbound marketing don't have to live in different worlds.  When working together, these two tactics get results!  In this pre-conference workshops, we'll talk about the differences between organic traffic and paid traffic, and go over how you can use the strengths of both streams to create a powerful marketing campaign.

This course is a pre-conference workshop for the 2018 Digital Marketing Conference, but you do not need to be enrolled in the conference to attend.*

(*Those already enrolled in the Digital Marketing Conference can receive free admission to this workshop! Check your emailed conference receipt and confirmation letter which includes a password and instructions for registering for pre-conference workshops for free. Contact michael.mengers@unh.edu with any questions.)