PDT-BusSMU-01 - eSports Business Management Certificate
Course Description
The eSports industry is taking off around the world, and this rapidly growing industry offers enormous potential for individuals with the right skills. The SMU eSports Business Management Certificate program gives you a comprehensive understanding of the eSports industry, and you will learn the nuances of revenue streams, sponsorships and fan engagement. Build the skills to initiate, plan, and execute live esports events. With curriculum in sports management and business topics, coursework is academically rigorous and industry-driven. You will learn from professionals working at the forefront of the business of competitive multiplayer gaming; through SMU’s regional and international industry partnerships, you will access some of the best and brightest leaders in every aspect of esports.
In just six months, gain critical insight into:
- Esports ecosystem and business models
- Business development and revenue strategies
- Content and community engagement
- Fan engagement and sponsorship activation
- Tournament design and management
- Esports team organization, management, and recruitment
In the SMU Esports Business Management Certificate program, you’ll join live online class sessions for interactive discussions with your instructors and fellow students. Between class meetings, you’ll have reading, videos, activities and quizzes to complete.
Please click the Agenda tab for specific class dates and times.
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University of New Hampshire Professional Development & Training (UNH PD&T) has partnered with Southern Methodist University Continuing and Professional Education (SMU CAPE) to expand access to this exciting certificate program. Students enrolling through the UNH enrollment system will receive communication from SMU CAPE regarding course logistics one week prior to the course start date.