PDT-BusMK-41 - Marketing AI: The Future of Digital Marketing
Course Description
Are you ready for AI to join your marketing team in 2024?
Through this intro course, explore the exploding world of artificial intelligence for marketing with tools like ChatGPT, Bard, Midjourney (images), and Descript (video). Gain hands-on experience in generating text, images and more for your brand - all coherently crafted using AI!
Plus receive practical guidance from Alec throughout as he takes you through exercises that will help build confidence and practical knowledge you can use immediately.
Get Hands-on experience with:
- AI Copy: Mastering text tools like ChatGPT and Jasper.ai to generate website copy, Ad copy, SEO optimized copy, and frameworks to decide what tool is next for your project.
- AI Images: Create compelling images in minutes using Dall-E-3, Midjourney, and other tools for Ads, emails, and websites.
- AI Video: Use Descript to take a Zoom recording from a raw file to three pieces of usable content in under an hour.
With practical examples from a diverse range of industries, this online program gives business managers and leaders the opportunity to gain an understanding on how AI-driven marketing can help drive innovation and customer growth. From retail to non-profits, – if you have a role in customer attraction or marketing, then Upgrade your skill set today, and learn a skill of a life time in Marketing AI.
Explore:Uncover the AI-driven marketing landscape with tools like ChatGPT, Bard, and Descript in this immersive course.
Interactive:Gain practical insights by crafting AI-generated text, images, and videos for your brand's enhancement.
Transform:Effortlessly transform a single video piece into three usable content pieces using AI video tools.
Elevate:Gain insights into how AI-driven marketing fuels innovation and contributes to customer growth.
The workshop was formerly titled AI and Marketing Automation: The Future of Digital Marketing
Applies Towards the Following Certificates
- Digital Design : Electives
- Digital Marketing : Electives