PDT-BusMK-25 - Content Marketing
4176756
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Course Description
Are you ready to increase your online visibility, create content across social media channels, grow your blog subscribers, and convert more online readers?
Content Marketing will teach you the fundamentals of creating and utilizing content as a marketing channel for your business. In addition to implementing your own routine publishing schedule and optimizing your content writing skills, you will also walk away from this workshop knowing how to:
- Brainstorm relevant topics
- Outline high converting posts
- Write headlines that gain attention
- Craft clear call-to-actions and content upgrades within your articles
- Establish links to your blogs
- Decide which content types & styles are right for you!
- Publish posts optimized for mobile and speed
- Optimize your post for search engines and for humans
- Engage with the best (free) tools to get you creating content from identifying keywords to creating images
No prior experience is required for this course.
Applies Towards the Following Certificates
- Digital Marketing : Electives
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