PDT-BusDM-02 - Essentials of Social Media Strategy and Content Creation
Course Description
In today's digital world, having a strong online presence is essential for businesses, brands and individuals. This workshop is designed to equip participants with the tools, techniques, and strategies needed to create engaging social media content and build a cohesive online brand. Engage with fellow marketers and learn from one another.
Participants will learn:
Week 1: Foundations of Social Media Strategy
- Understand the unique value propositions of major social media platforms.
- Identify and define key audience segments and align goals with business objectives.
- Develop a foundational social media strategy tailored to your organization/brand.
Week 2: Content That Converts Across Instagram, Facebook, LinkedIn & TikTok
- Recognize content types and trends that resonate on different platforms.
- Craft engaging stories that align with brand voice and target audience.
- Implement a basic content calendar using planning and scheduling tools.
Week 3: Content Design
- Leverage design principles to create visually compelling content.
- Build consistent brand identity across platforms using templates and design tools.
- Use Canva to produce polished content efficiently.
Week 4: Engagement, Analytics, and ROI Across Instagram, Facebook, LinkedIn & TikTok
- Identify the most relevant engagement metrics for social media success.
- Use tools to track and analyze performance.
- Calculate ROI and interpret the impact of social media efforts.
Week 5: Emerging Trends and Advanced Tactics
- Explore and evaluate new social media features and emerging platforms.
- Develop creative strategies for staying ahead of competitors.
- Understand advanced tactics like influencer collaborations and UGC (user-generated content).
Week 6: Team and Leadership Alignment
- Train and align teams around a cohesive social media strategy.
- Create a long-term roadmap that secures leadership buy-in and funding.
- Strategize for maximizing impact with limited resources.
This hands-on workshop is perfect for marketers, small business owners, aspiring influencers, anyone looking to grow their audience and amplify their message online. Whether you're starting from scratch or looking to enhance your current strategy, this course will give you the confidence and creativity to stand out in the digital landscape.