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Utilizing Google Ads (formerly AdWords) in your digital marketing plan has now become the gold standard. Are you taking advantage of all that it has to offer your business? Are you invested in an in-house resource to manage campaigns or are you still outsourcing to an agency? If done well, Google Ads can yield incredible returns for almost all businesses - But if you don’t know what you are doing you can waste a lot of time, energy, and money!
This workshop will start with an overview of the Google Ads platform and then dive into the tools, strategy, and tactics needed to utilize the platform. We will also cover tracking and reporting by using another Google product, Google Tag Manager.
You will leave class with at least one Google Ads campaign that you can start running for your business right away!
It is recommended that students bring a laptop computer (PC or Mac) to class.
Important Notice: This program is scheduled as a face-to-face classroom training during the Spring 2021 semester with Covid-19 protocols and limited number of participants to ensure safety.
Applies Towards the Following Certificates
- Digital Marketing : Electives