Course Description

2018 UNH Digital Marketing Conference Pre-Conference Workshop!

Consumers engage with brands before they make purchases and are already more than halfway through a purchasing decision before they contact a sales representative. These prospects are educating themselves with information they find on Google and throughout the Internet­–and they’re making decisions based on that content. But how do they find your business or product from your content? You have an opportunity to influence purchase decisions by using search behavior and developing the right content that answers the questions people are searching. Join this session to learn how you can take advantage of one of the most affordable--and fastest growing--marketing methods to engage and influence purchase decisions. Learn how to transform and propel your business forward with SEO and content marketing.

This course is a pre-conference workshop for the 2018 Digital Marketing Conference, but you do not need to be enrolled in the conference to attend.*

(*Those already enrolled in the Digital Marketing Conference can receive free admission to this workshop! Check your emailed conference receipt and confirmation letter which includes a password and instructions for registering for pre-conference workshops for free. Contact michael.mengers@unh.edu with any questions.)


Thank you for your interest. This course is not open for enrollment at the present time.

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