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Course Description

Cost: $199 per course
Total Time Commitment: 25-40 hours per course

This course helps individuals to develop the foundational marketing knowledge needed to help their organizations create and implement targeted and successful marketing campaigns. Topics include:

  • The role of a marketer and fundamental marketing concepts.
  • Marketing campaigns and how they can be used to help differentiate products and services.
  • Various methods of market research and how they are used to identify market opportunities.
  • Marketing ethics, consumerism, and social responsibility and their effects on marketing strategies.
  • Tactics for satisfying customer needs.
  • And more!

Questions? Contact Us!

Heather.Geoffroy@unh.edu
603-513-1317

 

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Enroll Now - Select a section to enroll in
Section Title
Principles of Marketing Basics
Type
Online, self-paced
Dates
May 20, 2024 to Jun 14, 2024
Course Fee(s)
Course Fee non-credit $199.00
Section Title
Principles of Marketing Basics
Type
Online, self-paced
Dates
Aug 26, 2024 to Sep 30, 2024
Course Fee(s)
Course Fee non-credit $199.00
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