PDP-MarkI-01 - Principles of Marketing Intermediate
263519423
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Course Description
Cost: $199 per course
Total Time Commitment: 25-40 hours per course
Prerequisite: Successful completion of Principles of Marketing Basics is required prior to enrolling in Principles of Marketing Intermediate.
This course helps individuals to develop the foundational marketing knowledge needed to help their organizations create and implement targeted and successful marketing campaigns. Topics include:
- The role of a marketer and fundamental marketing concepts.
- Marketing campaigns and how they can be used to help differentiate products and services.
- Various methods of market research and how they are used to identify market opportunities.
- Marketing ethics, consumerism, and social responsibility and their effects on marketing strategies.
- Tactics for satisfying customer needs.
- And more!
Questions? Contact Us!
Heather.Geoffroy@unh.edu
603-513-1317
Prerequisites
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