PDT-BusMK-16 - Copywriting 101: Finding the Words that Work

Course Description

Author Ernest Hemingway once noted “It’s none of their business that you have to learn to write. Let them think you were born that way.” Even if you’ve never thought of yourself as a writer, you can learn the basics of good copywriting (the words marketers use to inspire customers to take action) whether it’s an email to customers, a brochure, or your website.

In this hands-on class, you’ll learn how to identify your company or brand’s unique voice, then basic steps for shaping it into copy across several mediums, including websites, email, and printed pieces. We’ll practice the basics of writing good headlines—the key to copywriting that works—and we’ll review ways to sharpen and tighten your writing (yes, you will be writing, too). Come to class ready to share one or two real-life copy challenges, whether it’s writing a website, crafting a newsletter or email, or just figuring out where to start. You’ll leave the workshop with tips to make you a more confident writer.

Applies Towards the Following Certificates

• Communication Skills : Electives