PDT-BusMK-19 - Email Marketing Strategy & Execution
Course Description
Whether you have no email contacts or a list of 10,000 leads, in this workshop you’ll learn how to build an email marketing strategy that grows your business, your career, and gets you excited!
We'll get hands on with free email marketing tools that will ensure you leave class setup for success. You'll learn to:
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Understand and implement email marketing best practices
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Create a contact management and segmentation strategy
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Send contextual content in emails and create conversations that people want to engage with
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Identify trends in email marketing
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Recognize the importance and impact of personalization
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Build trust and delight your customers
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Better leverage existing content assets to attract and acquire email subscribers
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Streamline your capture forms and pages for better conversions
Hear what participants are saying about the Email Marketing Strategy and Execution workshop:
"Marlana had everyone introduce themselves and talk about how we use email, so throughout the presentation, she was able to draw on our personal experiences, and come up with ideas or campaigns that were specific to our own work."
"The instructor was very flexible and we all were able to talk about our own content and jobs etc.
"Good introductory overview of Email Marketing Strategies."
"It was so helpful to learn the deconstruction of strategy and defining the different categories of email. And how to craft better subject lines to increase CTR!"
Course Fee: $269.00 tuition (non-credit)Applies Towards the Following Certificates
- Digital Marketing : Electives
- Nonprofit Management : Elective