PDT-BusMK-19 - Email Marketing Strategy & Execution
Course Description
From Zero to Send: Build a Strategy That Works (and Gets You Excited!)
Whether you’re starting with no email contacts or managing a list of 10,000+ leads, this workshop will give you the tools and confidence to turn email into your most powerful marketing channel.
You’ll learn how to craft a smart, scalable email strategy that supports your goals—whether that’s growing a business, launching a product, or building your career. With guided support and live demos of free email tools, you'll leave with your first email campaign ready to go—and a strategy you actually want to implement.
What You’ll Learn
- Email marketing best practices for 2025 and beyond
- Contact management and segmentation strategies
- How to send relevant, contextual content that builds trust
- Personalization techniques that increase engagement
- How to repurpose content to attract and retain subscribers
- Tips to optimize sign-up forms and landing pages for conversions
- Trends to watch—and how to evolve your strategy over time
Hear what participants are saying about the Email Marketing Strategy and Execution workshop:
"Marlana had everyone introduce themselves and talk about how we use email, so throughout the presentation, she was able to draw on our personal experiences, and come up with ideas or campaigns that were specific to our own work."
"The instructor was very flexible and we all were able to talk about our own content and jobs etc.
"Good introductory overview of Email Marketing Strategies."
"It was so helpful to learn the deconstruction of strategy and defining the different categories of email. And how to craft better subject lines to increase CTR!"
Applies Towards the Following Certificates
- Digital Marketing : Electives
- Nonprofit Management : Elective