Google Analytics is a free enterprise analytics app that helps you collect data to better run your business by showing you valuable customer insights. Whether you are new to Google Analytics or looking to better utilize your data, this workshop offers the perfect introduction to the basics of web analytics.
Using Google Analytics, you will achieve basic mastery in metrics and reporting as well as learn to use data to answer questions about how, who and why people are coming to your websites and apps. Course topics will include data architecture, collecting data, building reports, actionable insights and tips and tricks.
To gain full benefits from this class you need to complete these steps PRIOR to attending:
- Have Google Analytics installed on your website
- Get access to your GA account from your administrator or IT person
- Have logged into your GA account successfully
- Bring a Mac or PC that has Chrome to access Google Analytics during the class.
Class time cannot be spent resolving individual GA access issues. If you have problems with your Google Analytics account, please show up to class early for possible help. If you can’t get access to your data you will setup to use the GA Demo account (an Ecommerce Store) during class.
This workshop was previously named Google Analytics.
Applies Towards the Following Certificates
- Digital Marketing : Electives