TTC-V-0104 - Freebie Feature - Transportation Communication Best Practices
Course Description
This course can be taken for NH Roads Scholar credit any time in the month of July 2024 and proof of completion submitted to UNH T2 to receive credit. Refer to Receipt Notes for detailed instructions on how to access the course materials.
Every Department of Transportation (DOT) employee should be consistent on how to talk about transportation. This course focuses on written and verbal communication to the users of the transportation system, communities, public officials, and state and local offices. It will provide effective messaging techniques and best practices, and include DOT communication and writing examples. This course aims to support a greater understanding of the importance of language and the benefits of department collaboration and transparent, positive communication.
There are three modules that make up this course:
- The Importance of Communication
- Effective Communication Strategies
- Real-world Examples
Target audience: The target audience for this course is DOT employees who communicate on behalf of their DOT in any capacity to garner more significant support for transportation—both generally and in terms of investment. This may include department heads, for example, who explain transportation projects and investments in a public forum. This course also applies to any new transportation staff, especially those in communications.
Learning outcomes: Upon completion of this course, participants will be able to:
- Recognize why communication is so important;
- Explain the various agency roles in communication and the importance of collaboration within those roles;
- Describe the types of communication that are most effective;
- List various target audiences and how communication to each may vary;
- Describe the importance of shifting public and agency perceptions of transportation investments;
- Recall successful examples where effective communication has made a real impact; and
- Describe how to appropriately respond in everyday situations involving direct communication with various audiences.
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Special accommodations or other Assistance to Support Participation? Some accommodations may require advance notice. Please contact T2.Center@unh.edu for more information.
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