Course Description

This course is great for marketers, business owners, career-changers, side-hustlers, and anyone else looking to complete the social media or digital marketing certification.

Learn how to create actionable social media content, track your performance, and collect insights to influence product development and marketing strategies through hands-on exercises.

Leave with a game plan and essential tools to get your product or service noticed by your customers online.   

In this workshop you’ll:

  1. Identify your target audience through hands-on exercises. 

  2. Define your competitor’s biggest strengths/weaknesses through industry tools.

  3. Decide which social platforms are best for your audience. 

  4. Develop social content through 365 content idea exercises. 

  5. Leave with a social media style guide and plan. 

  6. Learn best practices for crafting social media content and everything you wanted to know about hashtags! 

A basic knowledge of social media platforms and their functions (Facebook, Twitter, Instagram, etc) is strongly recommended.

This class was previously titled "Social Media for Marketers."


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Applies Towards the Following Certificates

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Section Title
Social Media Strategy
9:00AM to 3:30PM
Nov 18, 2022
Schedule and Location
Contact Hours
  • Manchester GSC - Hybrid (in-person or live online)
Course Fee(s)
Tuition non-credit $269.00
Section Fees
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