PDT-BusMK-04 - Social Media Strategy
Course Description
This course is great for marketers, business owners, career-changers, side-hustlers, and anyone else looking to complete the digital marketing certification.
Learn how to create actionable social media content, track your performance, and collect insights to influence product development and marketing strategies through hands-on exercises.
Leave with a game plan and essential tools to get your product or service noticed by your customers online.
In this workshop you’ll:
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Identify your target audience through hands-on exercises.
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Define your competitor’s biggest strengths/weaknesses through industry tools.
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Decide which social platforms are best for your audience.
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Develop social content through 365 content idea exercises.
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Leave with a social media style guide and plan.
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Learn best practices for crafting social media content and everything you wanted to know about hashtags!
A basic knowledge of social media platforms and their functions (Facebook, Twitter, Instagram, etc) is strongly recommended.
Hear what participants are saying about the Social Media Strategy workshop:
"Loved the workbook and small group session. The sessions were valuable in brainstorming ideas."
"It was extremely valuable working with peers with the guidance from Marlana to keep us focused. The workbook gave me an actionable way to begin immediately executing a new and updated strategy."
"I enjoyed learning about other industries from people in the class and the current hurdles and strategies they are working through!"
This class was previously titled "Social Media for Marketers."
Applies Towards the Following Certificates
- Communication Skills : Electives
- Digital Marketing : Electives