PDT-BusMK-26 - Local Search and SEO

Course Description

Are you ready to attract more visibility to your brand, more web traffic to your site, and bring your business to the next level?

In this comprehensive workshop, we break down Search Engine Optimization (SEO): what it is, why it’s important, and how you can use it to rank your content across major search engines online. Now that the majority of online traffic is search-engine driven, it has never been so important to learn how to efficiently promote and optimize your digital brand.

In addition to understanding how search engines work and how to use them to leverage your content, you will also walk away from this course knowing how to:

• Elevate online visibility: increase digital exposure for your brand.
• Identify emerging trends: learn up-to-date advice and practices for SEO today.
• Optimize key ranking factors: understand how links, keywords, and optimized content are major SEO tools.

Capture your audience by knowing which types of content people are looking for and when to deliver it.

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Applies Towards the Following Certificates

• Digital Marketing : Electives