PDT-BusDM-09 - Your Website, Social, or Email Isn't Working
676858801
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Course Description
If you’re getting attention but not action, the problem isn’t traffic….it’s conversion. This immersive workshop breaks down what actually drives online conversions across your website, email, and digital touchpoints, including design, layout, messaging, and on-page conversion tools like exit overlays and lead capture forms.
You’ll learn how to combine user psychology, conversion-focused copy, and practical design decisions to reduce friction and guide users toward action. Through hands-on audits and real-world examples, you’ll identify conversion leaks, improve page structure, optimize CTAs, and leave with a clear framework to increase sign-ups, bookings, and sales without needing more traffic.
What We’ll Cover
- Conversion Foundations: How people make decisions online and where conversions break down
- Design & Visual Hierarchy: Using layout, spacing, and structure to guide attention and action
- Conversion Mechanics: Exit overlays, lead capture forms, CTAs, and friction reducers
- Conversion-Focused Copy: Writing headlines and messages that convert across web, email, and digital
- UX & Page Flow: Improving clarity, navigation, and mobile experience
- Measurement & Testing: What to track, how to test improvements, and how to prioritize changes
- Conversion Roadmap: Building a clear, actionable optimization plan
Applies Towards the Following Certificates
- Digital Marketing : Electives
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