Course Description

Google Analytics is a free enterprise analytics app that offers powerful tools to collect data on your website or app that tracks valuable customer insights.  Whether you are new to Google Analytics or looking to better utilize your data, this workshop offers the perfect introduction to the basics of web analytics.

Using Google Analytics, you will achieve basic mastery in metrics and reporting as well as learn to use data to answer questions about how, who and why people are coming to your websites and apps.  Course topics will include data architecture, collecting data, building reports, actionable insights and tips and tricks.

Curious about the migration to Google Analytics 4? Join this workshop!

Hear what participants are saying about the Google Analytics workshop:

"Alec is an encyclopedia of Google Analytics knowledge. I like that he had us do some hands-on activities as they relate to our own organization."

"I loved all of it. Being a small group we were able to share our screens and ask specific questions. Alec was very flexible and allowed us to jump in at any time and ask questions."

"Reporting and having the instructor show us where to look for things in our own accounts was very valuable."

"I appreciated being logged into my companies Google Analytics and walking through each step was helpful for me to see data directly related to my day-to-day.  I also like small class sizes - it is helpful to dial in the information specific to us."

Workshop Notes

To gain full benefits from this class you need to complete these steps PRIOR to attending:

  • Have Google Analytics installed on your website
  • Get access to your GA account from your administrator or IT person
  • Have logged into your GA account successfully 
  • Bring a Mac or PC that has Chrome to access Google Analytics during the class.

Class time cannot be spent resolving individual GA access issues.  If you have problems with your Google Analytics account, please show up to class early for possible help. If you can’t get access to your data you will set up to use the GA Demo account (an Ecommerce Store) during class.


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Applies Towards the Following Certificates

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Section Title
Google Analytics I
9:00AM to 3:30PM
Oct 19, 2022
Schedule and Location
Contact Hours
  • Portsmouth - Hybrid (in-person or live online)
Course Fee(s)
Tuition non-credit $269.00
Section Fees
Section Notes

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Thank you for registering for a UNH Professional Development & Training offering. Please be sure to download the "Welcome Letter" with important information about weather cancellations, site information and parking, the refund policy, and more. If you have registered for a live online workshop, the link to access the virtual workshop will be sent to you no later than two business days prior to the course start date.


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